As an adult, I have found that the more I read the Bible and the more I mature in my faith, the more I see how misquoted it often is. Not with malicious intent, but more often out of context. I have also learned that the literal context in which the Bible was written and its applicability to the life we live today is not always a straight line.
Consider 1 Corinthians 14:33: "For God is not a God of confusion, but of peace." It is one of those verses that gets pulled out in the middle of a chaotic or messy situation by someone who wants to emphasize that God must not be in control if things are not running smoothly. On one hand, that is likely an accurate interpretation. Here is another consideration though — what if the confusion is not the absence of God but His presence with the intent to get your attention?
Stay with me here, because this reframe matters for how you build your business.
Things are falling apart, wires are crossed, nothing is working and you cannot find your footing. This kind of confusion signals disorder — and it is worth examining.
The kind that keeps surfacing no matter how many times you push past it. That never quite settles. That makes you restart the same conversation with yourself over and over. That confusion is not chaos. That is God clearing His throat.
Clarity is not just a marketing problem. It is often a calling problem.
One of the clearest signs that your offer or your business direction may be out of alignment with your assignment is the inability to articulate clearly what you do and who you do it for. Not because you are not smart enough or haven't done enough market research — but because somewhere in your spirit, you know it is not quite right yet. If you cannot clearly and confidently say what you offer and who it serves, that is worth pausing on.
I lived this for years with Elements of Aliel. I could describe the products easily enough — plant-based skincare, clean ingredients, good formulations. But the moment someone asked me what made the brand different, what it stood for at its core, I would fumble. Not because the brand wasn't good. It was. But because I could never quite land the answer in a way that felt true.
I kept adjusting the messaging, revisiting the mission statement, rebranding the visuals. Hello new logo, again. None of it settled. What I understand now is that the ongoing confusion was not a strategy problem or a branding problem. It was God's persistent signal that I was building in the wrong direction.
I felt more peace about closing Elements of Aliel than I ever felt running it.
The confusion resolved when I got honest about alignment.That peace was not relief from failure — the brand was not failing by most measures. It was the peace that comes when you finally stop fighting a direction and surrender to the one you were actually given. The confusion did not resolve because I got better at marketing. It resolved because I got honest about alignment.
If you keep changing your mind about the business you want to build or the people you want to serve, and nothing seems to settle right in your spirit, that restlessness may not be indecision. It may be discernment.
Not every pivot is progress and not every restart is resilience. Sometimes the pattern of constant change is God interrupting you before you go further down a road He never assigned to you. The question is not whether you have tried hard enough. The question is whether you have listened carefully enough.
This is delicate ground, because persistence is a virtue and we are often told to push through the hard seasons. I believe that too. But there is a difference between persevering through the difficulty of building something you were genuinely called to build and straining under the weight of something that was never yours to carry.
One kind of hard eventually produces fruit. Think about our fig tree from last week — the gardener asked for another year, asking for the opportunity to be persistent, to pour more into something he knew was on the cusp of producing good fruit. The other just produces more confusion. Like trying to force a square peg into a round hole. No matter how many times you pivot, it just will not work. You know the difference in your spirit, even when you are not ready to say it out loud.
Deuteronomy 19:15 establishes that a matter is confirmed by two or three witnesses. Your assignment works the same way — when you are truly aligned, confirmation tends to come from multiple directions, not just your own conviction.
Every time you share your vision or offer with someone and they seem confused or struggle to recognize the connection to their own life — that may be a signal worth noting. It is important that you recognize that this is not likely a messaging problem. Consult with God before you rebrand, again.
When Paul wrote to the church at Corinth, he was not writing from a place of uncertainty. He was writing with the authority of someone who knew exactly what he had been told and exactly what his responsibility was. He had clarity on the message, clarity on the audience, and clarity on the assignment.
That clarity is what gave him the confidence to correct, to instruct, to push back. He was not performing certainty — he had earned it through encounter and obedience.
That same confidence is available to you. But it will not come from a better pitch or a more polished brand. It will come when you are genuinely clear about what God has called you to do, who He has called you to serve, and what transformation you are meant to help them experience. That clarity is not arrogance. It is stewardship.
This week, sit with these questions. Write your first thoughts. Don't edit.
"Where in my business do I feel the most confusion right now — and have I ever asked God whether that confusion is a signal?"
"Is there an offer, a direction, or a version of my business that I keep returning to despite having moved on from it? What does that persistence mean?"
"Can I clearly articulate what I do, who I serve, and what changes for them — in one or two sentences, without fumbling?"
If the answer is no, you may want to revisit the Zone of Genius Discovery Tool and the Called to Clarity Offer Mapper before going further.
Your answers to these questions will set the foundation for your next steps. They will steer you further into the direction you are meant to move in with more confidence and less confusion. Because clarity is something that no amount of coaching, strategizing, or AI can fix. You either know what God said or you don't. This is not something you can always answer instinctively — you may need to sit with it for a while. Take the time you need to answer honestly.
Lord, I confess the places where I have mistaken busyness for clarity and rebranding for alignment. Show me the difference between the confusion that signals disorder and the confusion that signals Your presence. Give me the courage to sit with the honest answer — even when it costs me something I have already invested in. I want the peace that comes from surrendering to the direction You actually gave me, not the one I chose for myself. In Jesus' name, Amen.
Lord, is this confusion Your voice?
Before you pray, sit quietly with the area of your business where confusion has been most persistent. Don't try to solve it. Just bring it honestly before God and ask Him to show you what it means.
Ask whether the confusion is a signal to keep building or a signal to stop. Then wait. The answer may not come immediately — but the posture of asking is the beginning of the clarity you're looking for.
"Lord, I have been running from this confusion instead of asking You what it means. Show me whether I am building what You assigned to me — or what I assigned to myself. And give me the peace to receive the answer honestly, whatever it is. Amen."
If you need a place to start"Well done, good and faithful servant. You have been faithful over a little; I will set you over much."
Matthew 25:23
Where has confusion been most persistent in your business? Drop a comment below — and tell me: have you ever asked God whether that confusion was a signal? Wednesday's entry goes deeper into what clarity looks like in practice.
With Love,
LaKeisha
P.S. — Wednesday's entry picks up right here: once you have clarity on your assignment, the next step is learning how to price and structure your offer in a way that protects your capacity to deliver it. Come back for it.